Happy Mother’s Day! I’m so grateful that I was able to celebrate with lots of moms in my life, and being Grant’s mom is the most special. This lettering I created for Hallmark really says it best:
© Hallmark Licensing, LLC
Happy Valentine’s Day
Happy Heart Day, friends! It was a fun surprise to see my HVD lettering on this personalized card for Hallmark– you know I love anything featuring a cute cat! I hope you are celebrating with friends, family and those you love this Valentine’s Day.
© Hallmark Licensing, LLC
All The Love
Happy Valentine’s Day! I loved creating this lettering for Hallmark celebrating all the love.
© Hallmark Licensing, LLC
Hallmark Christmas Experience
This holiday season was the debut of the Hallmark Christmas Experience at Crown Center in Kansas City, Missouri. For months (or maybe even over a year!) Hallmark has been working on bringing this event to life and I was so excited to have a small impact on the lettering and design (as they utilized a lot of Sheyda and I’s holiday work) which included supporting a collaborative mural, designing a commemorative t-shirt, lettering for gift product and seeing my friend Laura Ballard’s font “Snickerdoodle” that I had embellished all over the event!
I also had the opportunity to host an envelope decorating workshop with Chris Russell and Jim Langford one of the weekends. It was surreal to see things jump from my computer to giant screens, billboards and tents at the event and I loved meeting so many wonderful Hallmark fans. If you find yourself in KC during the holidays don’t miss a visit to the Hallmark Christmas Experience!
© Hallmark Licensing, LLC
Holiday Greetings Lettering
As a part of the holiday style guide I worked on two lettering looks. The first decorative one was built off of a style established by Flora Chang and I adjusted for the needs of this season. Secondarily I created a new soft-serif font with Josh Scruggs that accompanied the more decorative look. I love how these cards turned out and utilize both lettering styles!
© Hallmark Licensing, LLC
Holiday Lettering for Hallmark
Seeing holiday product arrive in stores has been extra exciting this year as I got the chance to collaborate with the talented illustrator Sheyda Best on a style guide that was utilized for gifts, greetings, marketing and more this season! Here are a few photos of the adorable gift product designed by Lauren Hale and the Hallmark Gifts team.
