Sister Lettering for Hallmark

February 5, 2025

As the oldest of three sisters, it’s always special to to create lettering for sister cards! Love how this one turned out for Valentine’s Day this year.

© Hallmark Licensing, LLC

Hi! I’m Allie Smith, a Senior Artist at Hallmark Cards with over a decade of expertise in hand lettering, design and trends translation. Outside of work, you can find me spending time with family and friends in Kansas City, taking copious amounts of photos, or planning my next trip. This blog is my online journal to share some of my work, travels and things that inspire me.