Fieldnotes for Custom Just Because

July 26, 2025

My Fieldnotes font was also utilized on a few Just Because cards that you can customize with personal messages and photos. I also have to call out the wonderful new logo for Just Because by Chris Russell.

© Hallmark Licensing, LLC

Hi! I’m Allie Smith, a Senior Artist at Hallmark Cards with over a decade of expertise in hand lettering, design and trends translation. Outside of work, you can find me spending time with family and friends in Kansas City, taking copious amounts of photos, or planning my next trip. This blog is my online journal to share some of my work, travels and things that inspire me.